Introducing Alex, the lead behind the marketing strategies at Medicine-Based Beauty®. With her love of aesthetically pleasing things, keen eye for detail, and fondness for crunching numbers, Al joined the MBB team in November of 2023, bringing with her over a decade of invaluable marketing expertise.

Throughout her career, Alex has distinguished herself as a versatile marketing professional with seasoned digital marketing experience, transitioning between in-house roles and agency environments. She currently owns SKANMKTG, a freelance digital marketing business, located in Skaneateles, NY. Her knowledge in the ever-evolving digital landscape has equipped her with a deep understanding of consumer behavior and market trends. She’s also a “girl’s girl”, making her the perfect fit to promote our mission of Beauty Backed by Science™.